10-21-2008, 07:51 AM
Quote:Whats one thing that all successful e-commerce sites have in common, regardless of their industry, technology, or experience? Their customers trust them.
E-commerce in particular lends itself to a low trust environment. After all, when you make a purchase online, youre giving money to someone you cant see, for a products that you cant touch. Needless to say, trust is a crucial aspect of transacting business online...
...how to inspire trust on your website...
8, Lenient Return Policy: Zappos has mastered the art of using the return policy as a marketing tool. Yes, its expensive to pay for 365 day return shipping on refunds & exchanges, but the confidence this liberal policy gives customers is priceless. Take it one step further by showing how few customers actually do return products using a tool such as Shoeline.coms Return-O-Meter.:...
full article: http://www.palmerwebmarketing.com/blog/h...r-website/