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Quote:"Because products show up on the search result pages, too, there is an inherent SEO value as well" to using Google Product Search, said Shamo. "You not only get the benefit of driving that sale through Product Search but if done right you also get the SEO value of showing up when somebody is searching for shoes or even for Zappos, depending on the key words that you filled in the attribute column [in Google Base]. So there are lots of benefits to using Google Product Search outside of just the Product Search realm."

For Zappos, which currently has 170,000 products listed on Google Product Search, using the comparison shopping engine has definitely paid off. According to Shamo, Product Search brought in "an average of 380,000 visitors a month" during the 2007 holiday season (November - December), a big increase over the year before. And in the four years that Zappos.com has been on Google Product Search, it has seen traffic increase by 400 percent. "In terms of conversion and sheer volume, Google Product Search leads our comparison shopping engines, and drives the most traffic to our site," said Shamo...