10-22-2008, 10:41 AM
Quote: Non-branded Internet searches often lead to delayed purchases, study says
Only 30% of purchases driven by non-branded Internet searches occur within the same online session when consumers conduct an initial search, according to a study by researchers Compete Inc...
The study, which was commissioned by search engine Google Inc., also found that 37% of online consumers were most likely to use only non-branded keywords in searches leading up to purchases...
full article: http://www.internetretailer.com/dailyNews.asp?id=28133