10-30-2008, 10:27 AM
Quote:The stability of everything starts with the foundation. Businesses built on a strong foundation grow and flourish. Pumpkins growing on strong vines grow large and round. Web sites with solid architecture can have stronger search results.
If you're thinking about designing or redesigning your small business Web site, get organized before you start. There are a few steps to building a site wherein each page supports its theme, and each theme supports the goal -- more conversions.
Main navigation pages should be limited to each corresponding theme that supports your goal, and child pages should support each theme. It may sound a bit complicated, but I'll use some visuals to show you what I mean...
full article: http://searchenginewatch.com/3631309