11-01-2008, 10:39 AM
Quote:Many distractions, such as calls from customers or bosses cant be prevented, but some are within our control, such as:
* Ads on your website. If youre currently using ads to supplement your income on a e-commerce site, seriously consider the professionalism and effectiveness of this tactic, as ads offer one more needless distraction.
* Cluttered checkout. This could include not removing navigation during the checkout process, or showing too many upsells/crossells too late in the checkout process.
* Make Your Site Design Good, but Not Too Good. Web design can be a double-edged sword. Professional, attractive, and usable design will put the focus where it belongs, on the products. On the other hand, overly animated or creative design can be a distraction, focusing too much attention on the website rather than whats being sold...
full article: http://www.palmerwebmarketing.com/blog/o...ion-spans/