11-01-2008, 10:53 AM
Quote:What will be the best ways to monetise the rapidly growing user-generated content business, as more and more video becomes available online? One European head of business development makes some predictions.
With the U.K. and European market for user-generated video content set to rocket over the next four years, the important question for publishers and advertisers remains: how best to monetise the rapid growth and demand in UGC whilst ensuring a brand-safe environment?...
full article: http://imediaconnection.com/content/20826.asp