TulipTools Internet Business Owners and Online Sellers Community

Quote:How to Save Money on Site Optimization: DIY Tips
There are many different ways to economize — and still get results — on a redesign/site optimization. Here are a few suggested by Sampson:

    * Make a list of priorities and tackle them one or two at a time instead of all at once.

    * Focus on which changes are going to directly impact your bottom line, not those that will look nice. For example, something like adding a 'Recently Viewed Items' feature to pages makes it easier for customers to see where they've been and return to previous pages, and often leads to increased sales.

    * Write as much content (e.g., product descriptions) as you can yourself , or have an employee do it. And, be careful about only using manufacturer's descriptions. You can use them but make sure to add your own copy. The search engines have already indexed the manufacturer's copy, so you need to add something new to get noticed.

    * Completely re-write the copy on your home/front page — and do it again every month or so or when you have something new to sell, are running a promotion or have big news to announce.

    * Every month, re-write the copy on at least one landing page.

    * Have someone on your team submit your site to all the major search engines (or do it yourself) whenever you make a major change/update the site, instead of paying someone to do it for you.