11-07-2008, 11:05 AM
Quote:Rich Internet applications (RIAs) aren't all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge of retailing, online or off: satisfying the customer.
When designed and developed correctly, rich media feeds the emotional and rational needs of a shopper. After all, shopping is not merely a functional means to an end. There are feelings of excitement and discovery associated with the act of browsing and buying.
Don't believe it? Ask an audiophile how he feels as he walks the aisles of state-of-the-art hi-fi systems. Ask a fashion enthusiast how she feels strolling through the latest designer boutiques. This viscerally gratifying aspect of shopping provides a groundswell of opportunity for rich media....
full article: http://multichannelmerchant.com/ecommerc...lications/