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Quote:In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.
The Concept

Tracking email campaigns in Google Analytics is done using a process called link tagging. This process is the manipulation of the links in your emails. Here’s a sample link that might appear in an email:..