11-15-2008, 10:59 AM
Quote:In todays tough economy, no business is immune to the nationwide belt-tightening efforts. Penny-pinching consumers are spending less and saving more, resulting in sagging sales for eCommerce stores, especially those that peddle non-essential goods and services.
Until things improve on the financial horizon, online sellers may need to shift their marketing focus. While it may not be the ideal time to attract new prospects, you can help to recoup revenue losses by working at boosting the average size of the orders that are still coming in. This retention strategy leverages the loyalty of your existing customers to pad their shopping cartsand your bottom line.
Boosting average order size is easier than you might think. Below are some simple strategies you can start using today: ...
full article: http://www.blueacorn.com/blog/ecommerce-...rder-size/