11-17-2008, 12:20 PM
Quote:Has this happened to you? You receive a message on Facebook that you've been tagged in a photo, but when you go to look at the photo you discover that it wasn't you at all, but some sort of product, service, or cause that a marketer is trying to promote. According to news from AdAge, this is the latest in guerrilla marketing efforts making its way through Facebook right now...
So, how does this work? Basically, a marketer looking to promote something tags a photo with several of their most influential friends' names. Those "friends" aren't necessarily supporting the given cause, they've just had their name hijacked for this purpose. That tagged photo ends up in the news feeds of the friends of those influentials as if it was a photo of them. After people click through to view it, they discover that it's not actually a picture of their friend at all, but a message in support of some cause, product, or service...
full article: http://www.readwriteweb.com/archives/tag...g_spam.php
Quote:'Hacking' Facebook Photos in the Name of Guerrilla Marketing
I am seeing a new "hack" on Facebook photos cropping up more and more frequently -- and I think it will soon be repurposed as an interesting marketing tool. Namely, people have begun to upload a photo of something they wish to promote (perhaps a candidate or event) and then "tag" the photo with the names of as many influential friends as they can. The tagged photo then shows up in the news feeds of the friends of those influentials as if the photo was of them. After people click on it they find out that, in fact, it is a message in support of some cause...
full article: http://adage.com/digitalnext/post.php?article_id=132487