11-08-2005, 11:06 AM
Quote:The concept of "conversion" is one that online merchants live and die by. An online store's conversion rate, which is the percentage of site visitors who make a purchase, is the figure that determines that store's bottom line.
But for all the focus on conversion rates, many merchants note that the concept is ill defined, and in truth, it's not always an accurate predictor of an e-tailer's success.
What Do Sites Do to Increase Conversion?
1) On-site search...
2) Having the right product/price...
3) Streamlined shopping cart...
4) Displaying an attractive assortment...
5) Anything Free...
6) Good Navigation...
7) The Product Page...
full article: http://www.ecommerce-guide.com/solutions...hp/3562211