11-27-2008, 10:28 AM
Quote:10 tips for providing incentives for your customers to make a purchase. Here they are:
1. Share the Love, Spread it Out: One-day sales are great for everyone, except your fulfillment staff. In order to prevent hysteria for your customer service staff, run the sale over a few days rather than one day only. This also will allow time for customer viral marketing to kick in.
2. Create Product Bundles: The value of a product bundle can be perceived as greater than the sum of its part because you are conveniently creating a one stop gift.
3. Use your Customers for Viral Marketing: Take to the opportunity to capitalize on this huge traffic surge to encourage customer viral marketing. On your emails and landing pages for whatever promotion you run, include a link to a tell a friend form where shoppers can email your special to friends and family.
4. Blow Out Loss Leaders: A very traditional strategy, but I've found it works well online. Most of the time, customers will buy additional full-price merchandise, especially when they realize they have to pay shipping anyway...
full article: http://www.ecommerce-guide.com/solutions...hp/3786421