12-11-2008, 09:30 AM
Quote:In Search of the Search Box
Because the goal of your home page is to send a visitor to a product page (I consider a click deeper into the site a micro-conversion success), your search box is a call-to-action on your site. In a way its like a sales associate approaching a customer and asking What youre looking for today?
If a hunter doesnt want to browse your menus, he or she will look for the search box somewhere near the top of your site. If the color, shape and size of an add to cart button can have a major impact on conversion, certainly the size, placement and visibility of a search box can affect the likeliness it will get used.
Some retailers still use a text link for search (head smack):...
full article: http://www.getelastic.com/is-your-websit...y-hunters/