TulipTools Internet Business Owners and Online Sellers Community

Quote:Below are 10 eCommerce startup mistakes I’ve encountered while working with online businesses. Specifically, many of these blunders are made by companies who are taking a traditional business online for the first time.

#1 - Blowing the budget on web development and neglecting marketing:

In the brick and mortar world, you get free traffic just by setting up shop on the street corner. The same does not apply for eCommerce. The “if you build it, they will come” mentality still exists in the minds of zealous, first time internet entrepreneurs. If you want a successful website, plan on spending as much on marketing and optimization in the first year as you pay for developing the site...