12-23-2008, 10:35 AM
Quote:Other alternatives to across-the-board free shipping are:
* Discounts that are proportional to the order amount. Tip: If your average order is $90, try offering free shipping on orders over $100 to increase your average order size.
* Working with manufacturers to offer co-op ad dollars for certain brands or products. Tip: This type of offer can increase sales for overstock items.
* Free in-store pickup when a site visitor is near a brick-and-mortar location.
* Free shipping based on delivery location. Luke Knowles, Founder of FreeShipping.org, an Internet-based free shipping resource for consumers, estimates that more than half of all free shipping offers are only for deliveries within the continental United States. Tip: Don't forget about Alaska and Hawaii to create a competitive advantage over your competitors.
* Free shipping based on loyalty and membership. Some online retailers offer free shipping to customers who have joined a special 'free shipping' club that usually carries an annual membership fee. Tip: Free shipping clubs build both loyalty and market share.
* Flat-rate shipping. Flat-rate shipping is not exactly free shipping, but shipping prices are as low as the retailer is willing to go...
full article: http://www.ecommerce-guide.com/news/tren...hp/3792731