12-30-2008, 10:10 AM
Quote:4. Challenging Conventions
"But I want to call it a shopping bag" forget it bag's no good. When it comes to eCommerce design, web conventions tell designers what works for people. Follow conventions. Give shoppers the tools they expect or you will lose. Shopping carts are carts - label them as such. Tabs should look like tabs. Links should look like links. Buttons should look like buttons. This stuff is easy folks, they're called conventions for a reason.
5. Bad Typography
Fight the urge to make important phrases in your design bigger, bolder or redder just to make a point. It doesn't work...
full article: http://www.practicalecommerce.com/blogs/...n-Mistakes