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Full Version: Ecommerce: Reducing Product Page Anxiety
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Quote:Ecommerce anxiety comes in a number of flavors, including fears about:

    * Quality of the product
    * Quality and reliability of your customer service
    * Will the item arrive on time?
    * Will the product be as described or as appears on screen? Is it the right color or size?
    * Will it fit? Is this item true to size?
    * What if the product needs to be returned?
    * Is this site secure (privacy, credit card information)?
    * Is this really the best price?

Today’s post will focus on anxiety on the product page specifically...

full article: http://www.getelastic.com/anxiety-product-pages/