01-24-2009, 08:54 AM
Quote:What to Include in a 404 Pagefull article: http://www.invesp.com/blog/sales-marketi...sales.html
So now that you know what you shouldnât do with a 404 page, we can discuss what you should. There are lots of options and many will depend on your businessâs goals, function and target market. Try mixing and matching the following:
Anticipate prospectsâ desire for an explanation from you. Yes, the fault may be their own, but theyâll still think itâs yours. A simple, plain-language apology and reason why theyâve arrived at the page will do. Keep the tone friendly and inviting- even humorous or interesting. Doing this can reestablish the connection between your prospect and your website that was temporarily lost.
- Language & Message
Have a popular product? Provide a link to it to help conversions. Find out what other products you should link by consulting Google Analytics. Try linking to top-level categories if you sell many different products and canât narrow it down to just one...
- Products