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Full Version: Amazon: Creating A Successful Product Detail Page
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Quote:In my experience I have seen thousands of detail pages.  It has given me the unique opportunity to see aspects which hinder sales and cause confusion for the customer.  These issues can be avoided by taking the time to understand what you put in your product description can affect the selling community and your customer sales. 
There are four areas of your product contributions that can be displayed on the Detail Page:[list type=decimal]
[*]Product Title
[*]Product Key Features
[*]Product Description
[li]Image[/l][/l]
full article: http://sellersupport.typepad.com/seller_...falls.html[/list]