11-11-2005, 11:30 AM
Miva (formerly findwhat.com) is a provider of pay per click (ppc) and pay per call advertising services. Its clients ads are shown on Lycos, Infospace, Search.com, SuperPages, Reunion, and other sites. It is also the maker of Miva Merchant shopping cart software.
full press release: http://www.miva.com/us/content/about/pre...110705.asp
info for advertisers: http://www.miva.com/us/content/advertiser/overview.asp
Quote:MIVA, Inc., the leading independent Performance Marketing Network, today announced it has launched MIVA Match® a new search product that provides advertisers an easier way to manage their keyword campaigns and also helps to generate a greater number of qualified leads from searches on the MIVA network
...advertisers are challenged to identify the entire set of search terms that might be relevant to their ads. As a result, they miss opportunities to generate leads. MIVA Match expands results by returning additional leads that have been more broadly matched to an advertiser's keyword selection in order to keep keyword lists manageable..
Typically, if an advertiser bids on the keywords "used book store," only ads with that exact set of keywords would be returned. With MIVA Match, an ad could potentially be returned when a user searches on "used books," "online used book store," or "used computer book store." MIVA intends to return exact match terms first to partners, followed by MIVA Match terms.
Key highlights of MIVA Match include:
* Negative terming - This feature prevents ads from displaying when the search phrase contains specified keywords.
* Reporting - With new reports, advertisers can improve the management of keywords by separately track clicks originating from exact and MIVA Matches.
* Results ordering - Advertisers will be able to bid on high performing MIVA Match terms to ensure higher ranking. Exact match keyword ads are always returned ahead of MIVA Match ads.
* Advertiser control - Advertisers may control MIVA Match settings by keyword or by their whole account.
full press release: http://www.miva.com/us/content/about/pre...110705.asp
info for advertisers: http://www.miva.com/us/content/advertiser/overview.asp