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Full Version: As Google Ponders Online Classifieds, Yahoo Has Lessons
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Quote:If Yahoo is any barometer, Google could have a tough time cracking the online classified ad market.

In September, Yahoo's classified pages attracted 573,000 unique visitors, down 42% from September 2004...

This decline comes despite the fact that Yahoo revamped its classifieds site in April. It also comes despite the fact that overall traffic at the 15 largest classified sites rose 80% to 26.3 million...

Yahoo is the No. 1 site on the Web, with 169 million unique visitors in September. Google ranks No. 4, at 87 million.

But big audiences don't necessarily translate into success in classified ads...

.."If Google doesn't present a structured user experience, I'm not sure they can be competitive in a classifieds environment," ...

full article: http://news.yahoo.com/s/ibd/20051111/bs_...051110tech
Yapoo classifieds 573,000 unique visitors
Yapoo 169,000,000 unique visitors

0.33% of Yapoo visitors visit their classifieds.  Yoohoo Yapoo, ya need to get a new classifieds public relations guy!  Happy001