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Quote:eBay Inc. will set up its Asian headquarters in South Korea, its fourth-largest market, from January to spearhead a drive into its fastest-growing region, executives said on Wednesday.

The decade-old U.S. online auction giant... picked the Web-crazed country because it yields over three-quarters of eBay's Asian revenue and sits between two other crucial regional markets: China and Japan.

...the Chinese business still pales against that of Korea, which generates 77 percent of eBay's Asian revenue...

Quote:The chief executive of eBay Inc. on Wednesday praised Asia as a big investment opportunity...

Meg Whitman told a gathering aimed at boosting investment on the sidelines of this year's Asia Pacific Economic Cooperation forum that her...company has been a big hit in Asia because digital retail offers cost savings and global reach to small businesses.

"The vision of a regional community mirrors eBay's mission," she said in a speech at Busan's City Hall. "It's no surprise then that Asia is the fastest growing region for eBay."