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Quote:Cashing in on fake blogs

'Splogs' are polluting search engine results in the chase for advertising revenue, but little can be done to stop the new scam

Is splog the new spam? That's the question being asked by an increasingly irate weblogging community as it grapples with the dodgy sites that are starting to ruin search engine results. And top of the list causing the splog explosion is Google, the search engine giant...

Quote:While 80,000 blogs may be created every day, about one in five is spam, according to new research.

Umbria Communications...found that 2.7 million out of 20.3 million blogs are spam, or splogs as they are sometimes known. It estimates between 10 and 20 percent of blogs are spam.

Spam blogs are sites created only for marketing purposes, often using stolen content via RSS feeds to trigger keyword-based ads from Google's AdSense and other contextual ad programs.

Splogs "could become a detractor to people using, enjoying and finding value in the blogosphere,"