11-18-2005, 12:20 PM
Quote:"This is our season. This is the one that makes or breaks our year," said Jon Thralow. "This is the time of year when no one sleeps." But armed with the hottest online advertising tool, Thralow hopes to make all those sleepless nights worthwhile. "We've got our keywords in place and we're ready," he added
Heading into the holiday season, hundreds of businesses are expected to follow Thralow's example, using AdWords from Google and similar products from Yahoo and others to drive high-quality traffic to their sites.
full article: http://www.ecommercetimes.com/rsstory/47254.html