11-22-2005, 01:29 PM
Quote:If your Web site has a 2001 style, it's time for a new look. Here's what five companies are doing to improve their sites.
Clunky search engines, cluttered home pages, a lack of helpful customer tools, apologetic messages about sites being "temporarily unavailable." Take your pick. It's been more than seven years since E-commerce emerged as a significant business strategy, yet many Web sites remain difficult to use and still don't produce the hoped-for revenue.
Here's a look at five Web sites--Staples.com, Budget.com, Newegg.com, Delta.com, and AETV.com--and how they went about their Web-site makeovers. The state of their sites, which range from the transformed to the still in disrepair, should inject any inert E-commerce organization with a healthy combination of motivation and fear.
full article: http://www.informationweek.com/story/sho...=174400119