11-27-2005, 10:46 AM
Quote:Amazon.com doesn't blab about it much, but it clearly gets the Web 2.0 Power of Us participatory thing. For years, it has had customer book reviews, customer-produced product lists called Listmania, product photo uploads, and something called Purchase Circles, which indicate what products are popular in various locations and companies. (UPDATE: Oops, forgot two other new participatory activities still in beta: customer discussions and tagging.)
Now, it has wikis, those editable Web sites made most famous by the online reference source Wikipedia. ProductWikis are pages--seemingly on most every product already!--that customers can edit...
full article: http://www.businessweek.com/the_thread/t...kizon.html