11-30-2005, 01:09 PM
Quote:...there's a big difference between the number of hits your Web site gets and the number of sales. A good Web analytics program, used properly, can increase a small business's customer conversion rate (hits that turn into sales) by 15 percent...
...insight into customer behavior is a key reason why many e-commerce sites, large and small, turn to Web analytics programs. Such programs not only tell you where your customers are coming from, but how they use or don't use your site...
...Knowing from where or how users come to your site is also critical in terms of how to allocate precious marketing and advertising dollars.
full article: http://www.ecommerce-guide.com/solutions...hp/3567091