12-02-2005, 01:58 PM
Quote:Brad Wilson, founder of BradsDeals.com, saw through the delusions of the dot-com heyday at age 21, when, he says, for him "the desire to be the anti dot-com crystallized." Wilson is part of a new breed obsessive over product-management technologies and customer happiness, and their nose-to-the-grindstone approach shows that it pays off...
Rules for Success
The first annual "purplebook," named after what the author calls "everyone's favorite color," came out in 2003 and caught on edition after edition as a useful Internet guide. Trying to help shoppers avoid wrist cramp and bleary eyes surfing for sites that can give them the right selection, pricing, and convenience, Mendelsohn through the years has sifted through thousands of sites, whittling them down to only the top percent. Mendelsohn, who also has her own marketing consulting firm, shared some rules for anyone intent on making a go of selling online:
Think about your returns policy...
Keep it simple, stupid...
Explain your product...
Give customers a phone number...
full article: http://www.ecommercetimes.com/story/Nmhf...vent.xhtml