12-06-2005, 07:44 PM
Email Marketing Tid bits Learned From A Sparsely Attended Webinar I just sat through for over an hour (about 2/3 of the attendees were Overstock employees and most of the rest with the exception of me were PeSA members *snicker* don't ask). Anyways, here's some of what the presenter said:
Email marketing is an economical way to drive traffic to your web site.
It is 6X-7X more expensive to acquire a new customer than it is to retain an existing customer
A 5% increase in customer retention yields a profit increase of 25%-100%
After 10 purchases from you the average customer has already referred 6-7 potential customers to you
Repeat customers spend more
Facts on the average email campaign:
18.3% of the emails sent bounce
37% of the emails are actually opened
8.9% of the recipients click on a link to visit your site/product
Email marketing is an economical way to drive traffic to your web site.
It is 6X-7X more expensive to acquire a new customer than it is to retain an existing customer
A 5% increase in customer retention yields a profit increase of 25%-100%
After 10 purchases from you the average customer has already referred 6-7 potential customers to you
Repeat customers spend more
Facts on the average email campaign:
18.3% of the emails sent bounce
37% of the emails are actually opened
8.9% of the recipients click on a link to visit your site/product