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Full Version: eBay PR Dept Feeds Local Press Articles as Sellers Receive Breakfast In Bed
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eBay's public relations department was busy feeding articles to local newspapers last night after eBay honored 100 top sellers with breakfast in bed and eBay logo merchandise.  Smile

Quote: Bra company thrives with help of eBay

The eBay power seller runs Bramania, an online seller of bras ranging from 34A to 54J, from a self-storage unit in Wixom. There he and employee Sandra Nelson ship out about 450 bras and panties a week all over the world.

Howell received a cheery holiday greeting Tuesday from eBay as part of a breakfast-in-bed appreciation program for 100 top sellers across the country. He was served a continental breakfast on a tray and received an eBay apron, slippers and a copy of the Free Press.

With the breakfast, eBay hopes to call attention to the people who are trying to make it through the holidays often single-handedly running their small businesses.

full article: http://www.freep.com/apps/pbcs.dll/artic...5/1120/RSS

Quote:LI family top eBay seller

For the Warshauers of Ronkonkoma, "small" business has a very different meaning: Several employees of their home-based eBay business are just a few feet tall, including Daniel, 7, their youngest son.

But together, they sell more than a half-million dollars' worth of goods a year on eBay. At 10-percent to 20-percent profit, that surpasses Alan Warshauer's annual salary as a printer.

Tuesday, eBay recognized the business as a top eBay seller, bringing the family breakfast and goodies, including slippers, with the eBay logo.

...EBay spokesman Hani Durzy said eBay receives about 7 percent of its sellers' revenues, far less than what a business would spend for rent, marketing and other overhead.

full article: http://www.newsday.com/news/local/longis...-headlines
I know I'm not a top seller, but all I asked for was a stupid IP address . . . .
Quote:He was served a continental breakfast on a tray and received an eBay apron, slippers and a copy of the Free Press.

So basically it was eBay (and contrary to what Auctionbytes said not the sellers) who contacted the media . This publicity stunt doesn't seem to have generated as many articles as the USPS eBay Day ones did...  Laughing7

Quote:I asked for was a stupid IP address

I asked for 5 IPs the other day and they gave me the wrong ones!*


*5 IPs for a server that is...whoever the person was who filled the order allocated them to the wrong server. :Smile
10-20% profit????? I HOPE that is AFTER eBay fees.  If not, hummmmmm....we don't touch anything unless we can make 1000% GP.
Quote:EBay spokesman Hani Durzy said eBay receives about 7 percent of its sellers' revenues

7%...except for all of the sellers who sell low priced items and are paying eBay almost 30% of their revenues.  Smile

Quote:10-20% profit?? I HOPE that is AFTER eBay fees

10-20% is good compared to what many people make selling on eBay.  I'm always surprised when tax times rolls around and people post on the eBay boards "I thought I was making money, but after finally adding up my expenses and doing my taxes I realize I lost money/broke even last year".
Laying all kidding aside, do people REALLY just mark up 10 to 20%?  How can you run any business on 20% GP?  And then you see all of the folks who run, BOGOs or Buy five, get one free even?  At 20%, you would be giving your product away for free on a Buy Five, get one free special. Those numbers have to be after eBay/PP//MA fees.

Or are they, so the saying goes, "Making it up in volume?"  Even selling $70K a year, with 20% GP, you are only talking about $14K GP.  Then the costs TO sell.  I know it has been 20 years since I took Accounting 201 and 202 at the U. of Ga., but accounting can't have changed that much since I was there.

Chris
Quote:do people REALLY just mark up 10 to 20%?  How can you run any business on 20% GP?

I think the 10% to 20% is that seller's net profit, so they're making $50K-$100K yearly after all expenses.

There are a lot of sellers however who also are making under 20% net profit and who don't have gross sales over $500K.  A bronze power seller ($1000 gross sales monthly) with those net profit margins would only be making $1,200-$2,400 per YEAR from their eBay sales
I don't make $500K in sales. :-(

If I did....
I'd be pretty pissed off because I would have to actually work for a living.

Sign10