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Full Version: Giving the Perfect Small Business Holiday Gift
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Quote:Giving the perfect small business holiday gifts can be difficult. The perfect gift, given in the ideal way, can strengthen a company's connection with their clients, help win more sales, and generate more referrals. The wrong gift, or one given in a clumsy way, can destroy all the time, money and energy that a company has invested in their selling efforts.

However, there is no universal perfect gift. It differs for each situation, but the criteria are the same: what the gifts says about the giver personally, the company in general, and the value of their relationship with their customers. This puts boring coffee mugs and tins of stale popcorn in a whole new - and very unflattering - light.


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