12-17-2005, 11:06 AM
Quote:As marketers are looking to elevate the performance of their search marketing campaigns, here are five quick ways to help push your search campaign to the next level.
1. Integrate all your Search Marketing initiatives...
2. Use competitive research to learn from your competition...
3. Use sophisticated campaign-optimization tactics...
4. Make sure your site analytics system is configured for SEM...
5. Take advantage of vertical search placement opportunities...
full article: http://www.imediaconnection.com/content/7579.asp