12-20-2005, 12:29 PM
Quote:A good on-site search tool is an Internet merchant's best friend.
First, and most importantly, it allows shoppers to find products faster, boosting conversion rate. "All the studies have shown that some people immediately gravitate toward the search field if there is one," says Avi Rappoport, a leading search analyst.
In fact, many shoppers now rely exclusively on a site's search tool...
...Additionally, on-site search provides merchants with a gold mine of information about what shoppers are browsing for...
The difference between content and commerce search, he explains, is the ability to do attribute-driven search. An ideal commerce-based search tool will intelligently narrow results based on customer input...
full article: http://www.ecommerce-guide.com/solutions...hp/3571891