12-21-2005, 10:08 AM
Quote: How do you compete with giants like Amazon/Toys R Us, Target, and Wal-Mart? "We certainly pay attention to all their pricing, and we'll adjust ours if we're off," says Gary Lindsey, eToys' VP Marketing.
... Lindsey has focused on five specific initiatives that have significantly increased growth for the company:
Tactic #1. More free shipping...
Tactic #2. Thick print catalog...
Tactic #3. Biweekly press releases...
Tactic #4. Birthday club...
Tactic #5. Extensive research and testing...
full article: http://www.marketingsherpa.com/sample.cf...entID=3149