12-21-2005, 10:33 AM
Quote:Your website can help drive business to your physical store, and vice versa. E-mail marketing can help.
E-mail marketing provides an easy and effective way to make sure you're first on your customers' minds when they're ready to make a purchase; whether it's driving by your storefront on the way home from work or surfing your website from their computer. The key is to make sure your brand is reinforced in both spaces--online and offline. Start thinking about how your brand fits across boundaries and how you can connect them. How do you tell your customers the different ways they can buy from you?
...The most important thing is to remind the customers who love your products that you're there and ready for their business, both online and offline. E-mail marketing is the tool that keeps you top-of-mind and stimulates purchases via direct promotions and simple reminders
full article: http://www.entrepreneur.com/article/0,46...67,00.html