12-24-2005, 01:44 PM
Quote: Online retailers targeting young consumers need to use gadgets and games to grab their attention, according to a new study from Forrester Research Inc....
The study also found that more than half of young, online consumers rely on their friends and families for purchase advice, and 65% tell others about products they like. In addition, teens have on average 41 buddies on their IM lists. That makes them ideal prospects for social marketing via instant messaging, mobile phones and e-mail, Forrester said.
full article: http://www.internetretailer.com/dailyNews.asp?id=17068