12-25-2005, 10:45 AM
Quote:From a media perspective; great strategy, contextually-relevant placements and low CPMs are not enough. A great media strategy is only half the battle. Understanding how different online creative units directly affect the consumer, and how they react to the exposure, is just as important.
Could it be that standing out is as simple as using the right ad unit for the right message?...
full article: http://www.imediaconnection.com/content/6709.asp
Article highlights the principles of: Encourage the visuals to stand out and be visually aggressive, Avoid exaggerated cartoons, Emotion (a.k.a. sex) still sells, Follow the flow -- give them something to look at, Beat them up with benefits first, Keep it simple, Brand early and often