12-25-2005, 10:53 AM
Quote:...the dos and don'ts for writing effective email marketing subject lines.
Many companies pay very little attention to the subject lines in their emails and newsletters. Evidence of this lack of attention can be found in the very basic mistakes so many companies and organizations make...
Many companies pay plenty of attention to the body of the message, and far too little to the quality of the message in the subject line...
full article: http://www.imediaconnection.com/content/6909.asp