12-27-2005, 11:12 AM
Quote:CrownPeak's VP of marketing describes the importance of content that describes content, then provides tips for getting organized...
Meta data is becoming increasingly more important for the digital marketer -- not from a search engine perspective, but rather from a content identification perspective. As the internet and the amount of information on it evolves into overwhelming proportions, filtering content and providing users with an easier way to locate that content will be a hugely necessary task...
As you start your next website re-design or content strategy, strongly consider putting significant thought and strategy around your meta content: content that identifies and describes content...If you're an ecommerce provider, it means identifying your products and the particulars of those products.
full article: http://www.imediaconnection.com/content/7610.asp