12-30-2005, 11:29 AM
Quote:...clickthrough rates (CTR) for RSS articles range from seven to 11 percent. The reason that CTRs are high for RSS is, well, really simple: users are fully opted-in and highly qualified due to the narrow focus of many RSS feeds. That's fertile ground for relevant advertising.
Many marketers are just beginning to think about RSS, but companies like Kanoodle, Google, Yahoo! and Pheedo have been considering it for some time. In fact, each of those companies provides products for serving contextually based ads to RSS feeds...
full article: http://www.imediaconnection.com/content/6902.asp