TulipTools Internet Business Owners and Online Sellers Community

Quote:...Consumer E-mail survey found that despite issues such as spam and viruses, e-mail continues to drive online and offline commerce, with 78% of respondents reporting making a purchase as a result of an e-mail, and 59% redeeming an e-mail coupon in a store.

“This year’s study shows that e-mail is firmly entrenched as a critical communications tool for the majority of consumers,”...

The survey also suggests e-mail’s importance to branding. 74% of respondents cited “a brand I know and trust” as the element most likely to drive a response to an e-mail.