01-03-2006, 12:42 PM
Quote:U.S. online adults 55 years and older - the heaviest users of offline media - say the ability to access online content any time of the day (69.2 percent) and the greater accuracy of online information (67.5 percent) are the primary advantages of the internet versus TV, radio, magazines or newspapers, according to a Burst Media survey...
...As to why they use the internet, 56.3 percent cite gathering information for personal needs; communicating with others (53.6 percent); surfing for news, sports and weather information (48.8 percent); and researching product information (43.0 percent) are among the top reasons for doing so...
Other uses...include travel-related research and transactions (34.7 percent), education (33.0 percent), making online purchases (32.1 percent), personal finance (31.1 percent), work/business (26.8 percent), entertainment information (25.7 percent) and gaming (21.7 percent).
full article: http://www.marketingvox.com/archives/200...edia_less/
related topic: Seniors and E-Commerce: Selling to the Older Shopper http://community.tuliptools.com/index.ph...367.0.html