01-10-2006, 12:57 PM
Quote:... tips for pulling new customers out of seasonal traffic spikes.
Superbowl Sunday, Black Friday, Cyber Monday and Christmas all drive significant increases in internet traffic that retailers rely upon year after year. Sure, additional sales are around the corner, but are you getting the most from the increased traffic? Are you leveraging that traffic to its fullest? If you are like many marketers, the answer, unfortunately, is no. Marketers tend to primarily rely upon promotion and merchandising strategies, in a constant debate over what tactics are best for their broad audience. Far too many marketers are missing out on another level of activity.
There are two competing forces that can blur the reality of what is happening during seasonal events that bring periods of "spiked" traffic.
1. Site visitors are coming with an increased drive to complete a transaction -- a force that helps increase conversion from site visitor to customer.
2. Site visitors are coming with an increased breadth of needs and expectations -- a force that typically reduces conversion of site visitor to customer...
full article: http://www.imediaconnection.com/content/7756.asp