01-14-2006, 11:38 AM
Quote:Setting the stage for a bruising battle for paid search supremacy with Google and others, Microsoft is putting the finishing touches on its MSN adCenter system, which will offer a self-service , targeted way to buy pay-per-click search advertising.
"Microsoft can be a force because of its reach, its history of innovation and its deep pockets," Forrester Research analyst Charlene Li told the E-Commerce Times. "The entry of MSN provides much needed competition -- it seemed like Google and Yahoo were constantly innovating on the user search experience while search advertising was standing still."
Li believes that Yahoo and Google both have the data and expertise needed to duplicate Microsoft's demographically targeted ads and are likely to roll out similar programs in response to adCenter...
full article: http://www.technewsworld.com/rsstory/48297.html