01-15-2006, 10:09 AM
Quote:Shopping and entertainment merge in Fallons Nordstrom BDA; audiences can watch remixed music videos, and buy the featured clothing while still within the video.
Fallons concept of mixing current day fashion to memorable 80s bands on The Silverscreen brilliantly blurs the lines between public relations and marketing. Experiential Marketing at its best. The only substantial drawback is that it took 47 minutes to download this desktop application. This is a major stopping point for the microsites viral capabilities. But, the positive far outweighs this drawback.
For a business owner and a marketer, the message is two-fold: powerful branding and profitability.
The "mixing room" allows audiences to mix and match clothes on a model, while simultaneously creating a personalized remix of "Our Lips Are Sealed." These consumer-created videos can be emailed -- thus enhancing the campaign with a viral element.
full article: http://www.imediaconnection.com/content/7809.asp
