01-15-2006, 10:22 AM
Quote:More than half of internet users (94 million total consumers) watched online video in June 2005... Advertisers are taking note that online video is most popular during work hours, from 10 a.m. to 4 p.m., when consumers are typically difficult to reach via traditional media.
But what exactly should the creative component of online video comprise?
full article: http://www.imediaconnection.com/content/7792.asp
17 minute podcast on creating video (11.7 Mb download, MP3 format):
http://www.imediaconnection.com/podcast/...st_023.mp3
Video teaches "how to use original, web-specific video content as well as custom ad unit and special features." Also touched on are new uses of video in Hot-Spotting, SMS Messaging, Games and other interactive features, In-stream advertising, and Multiple video.