01-16-2006, 10:59 AM
Quote:video hyperlink ads.
The technology "can detect product items displayed on a television screen during a show or commercial," Microsoft said. Consumer can then "zoom into products featured on the television screen and click through to detailed product descriptions and information on where the products can be bought," according to the announcement.
full article: http://www.marketingvox.com/archives/200...rlink_ads/