01-24-2006, 09:06 AM
Quote:For several years now I've been harping on the idea that the best way to build links in a search marketing campaign is to stop requesting them and to start earning them. While many within the search marketing industry have been pushing this philosophy for quite some time, it's only been the last year or so that folks have started giving that concept a name: viral marketing.
...Think about the last time that a friend told you about a great movie that they saw over the weekend, or how much they loved a new restaurant that just opened up. On the other hand, think about the time that your brother or sister told you about the nightmare of a vacation that they had while staying at a certain hotel or motel and how you pledged to avoid it like the plague. Online viral marketing works the same way, though the results are much easier to track. The publisher of a book can easily track that incoming link from a popular blog to find that a single blog post resulted in a dozen book sales.
Viral marketing campaigns both online and off are especially important to small businesses and start-ups because they usually cost almost nothing. The real investment in getting a viral marketing campaign going is the time and effort that it takes to build a product worth talking about...
full article: http://www.searchengineguide.com/laycock/006594.html