01-25-2006, 09:24 AM
Quote:VoIP has been heading down the private-label path ever since November 2004, when the Federal Communications Commission ruled that VoIP providers were not subject to telecom regulations or fees. The result was a steady decline in prices and a commodization of the service.
Sparking the interest of retailers around the globe, UK supermarket chain Tesco announced it will be selling Internet-based phone service and handsets on a pay-as-you-go basis.
Tesco's move is more than a product announcement; by private labeling a VoIP, or Voice over Internet Protocol, service, Tesco is mining a rich new vein of cross-sell and up-sell opportunities...
full article: http://www.crmbuyer.com/story/48449.html